While there are many digital marketers in the job market today, it is paradoxical that there is a dearth of good digital marketing experts. These experts are in high demand and draw hefty pay packages. Now the question arises of how to become a self-made expert digital marketer.

One of the reasons why digital marketing has been growing as a career is the fact that anyone can become a digital marketing expert. There is no specific educational background required to learn digital marketing. Anyone from an engineer to a house maker can do a 3 to 6 months course in digital marketing and become a digital marketer. Reasonable English and basic computer skills are enough to set you on the path of digital marketing.

There are several ways to go about learning the fundamentals of digital marketing. Firstly, you can enroll in a regular offline digital marketing course in any institute. There are also many courses both free and paid available online which you can enroll for. Various free resources like YouTube videos and articles available on the net can also get you started on your digital marketing journey.

But the question arises here that can all these courses make you a digital marketing expert? OF COURSE NOT!!

Digital marketing is not about theoretical knowledge. What sets apart experts in digital marketing from the mediocre ones is their ability to incorporate their knowledge into practical situations.

Is it possible to learn swimming by not getting into the water? Definitely not! The same holds true for digital marketing.

Today with so many digital platforms from websites to social media, in-depth knowledge and mastering the nuances of each platform requires practice. As the saying goes “practice makes one perfect.”